Unfortunately, viewers don’t just show up on their own. You need to find a way to get your videos in front of your target audience and present your content in such a way that makes them feel compelled to subscribe. But even once they subscribe, you want to build a loyal community of subscribers that interact, engage, and promote your videos on their own initiative so your message influences as many people as possible.
Sometimes it’s helpful to have a second pair of trained eyes on your YouTube channel. Especially if you’ve been staring at it for a few years, it’s easy to miss the holes in your channel design, branding, strategy, SEO, content, and audience development that are causing you to miss opportunities with your viewers.
A lot more goes into growing a YouTube channel than making awesome videos. That obviously helps, but your channel needs to have an intentional strategy that makes all your videos and the channel design itself feel like a unified, cohesive experience. That includes your channel’s branding assets, the message they communicate both intentionally and subconsciously, how you position your YouTube videos for your audience, the thumbnails you use, and much more.
A solid video strategy is necessary for any YouTube channel, including who you’re targeting, what they value, how you offer that value, and do so in a way that they prefer to consume. However, even if you answer those questions perfectly, it still doesn’t necessarily lead to a successful video strategy because you have to craft that content in a way that’s designed to work well on YouTube.
YouTube is the second-largest search engine in the world, trailing only Google, it’s owner. Because of the relationship between YouTube and Google, it’s important to optimize your YouTube videos in such a way that drives search traffic from YouTube and Google to your videos. However, Google and YouTube both track many data points and signals from viewers to determine how valuable your video is and how to rank it in search results.